In clarifying our position concerning those whom we serve, Medworks has come to realize that it doesn’t simply have customers. We have clients. That represents an important distinction. Why?

While the words can be used interchangeably, client carries with it the added emphasis of relationship. Here are some comparisons:

• Customer - often involves a tangible product 
• It could be a hamburger or a new car.
• Client - involves services.
• Some examples might include legal services, cleaning services, interior design services, etc.
• Customer - does not require relationship
• You can buy a hamburger or a vacuum cleaner without establishing a relationship with the vendor.
• Client - involves and requires relationship 
• With service-oriented business transactions, there is a need for parties to get to know one another in order to provide or receive services at a high level.
• Client - often implies an ongoing relationship. 
• Consider a lawyer to client relationship where business might be conducted over years of time. 
• Customer - is oftentimes a “one and done” relationship.
• As well, you may be a repeat customer with no relationship between purchases. 
• It is true that while corporations might have customers, they may also have clients.
• A shipping company will have individual customers while also providing clients with global services and solutions.

So why would Medworks change its terminology from Customer to Client?

Because relationships are important to us and we have come to know that the better the relationship, the better the communication, which leads to better service outcomes. Getting to know our clients is a privilege we take very seriously, and our business model revolves around the relationships we build. Baked into that model is a high level of respect and appreciation between us and those we serve.

So, Customer vs Client?

We believe words do matter and it’s one more way Medworks makes the room better!